Because they are used to help the website function, to improve your browser experience, to integrate with social media and to show relevant advertisements tailored to your interests.
WHY COOKIES?
More about cookies
MEDNA, aims to make your online experience and interaction as informative, and relevant as possible. We use cookies or similar techniques to achieve this. We feel that it is important that you know what cookies our website uses and for what purposes. This will help to protect your privacy, while ensuring our website’s user-friendliness as much as possible.
‘Cookies’ are text files containing small amounts of information which are downloaded to your personal device when you visit a website. This information is then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.
Cookies are also essential to the functioning of certain parts of the site and we use them to collect information about how the site is used, such as how many people visit and return and what products are being viewed. We also use ‘Pixels’, or ‘Transparent GIF files’, to help manage our online advertising. This in turn helps us learn which advertisements are most effective at bringing users to our website. The information collected in this way is anonymous, and doesn’t contain any information that identifies you personally.
There are two types of cookies that can be used:
Persistent cookies – these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
Session cookies – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.
You can find more information about cookies at www.aboutcookies.org/ and www.ico.org.uk/for-the-public/online/cookies/
Cookies may be used for many different purposes. In the first place, cookies can be required to make the website function properly. For example, without cookies it would be difficult to make a website remember that you have logged in, or which products you have put in your shopping cart. These are called required cookies.
Cookies can also be used to analyse how a website is used, to count the number of visitors, to learn how the website may be improved. We do not link the website usage statistics and other reports to individual people. These cookies are called analytics cookies.
Thirdly, social media cookies are used to enable integration of social media into the website, so that you can immediately like or share a page or product on your favourite social media service.
A fourth important use of cookies is to enable online advertising, which may be personalized to show ads that are more relevant and interesting to you, both within and beyond www.medna.co.uk websites. This is done by (targeted) advertising cookies
Behavioural advertising enables retailers to display adverts to you on the web based on the products and retailers that you have previously visited. A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which can be found at www.youronlinechoices.eu. The guide contains an explanation of the self-regulatory scheme to allow you greater control of the advertising you see.
We may also use technologies, such as our own cookies, to provide you with relevant online display advertising tailored to your interests.
You are able to use the settings within your browser to control the cookies that can be placed onto your computer. The ‘Help’ menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether.
However, cookies are essential to allow you to take advantage of some of the Website’s features, so we recommend that you leave them turned on. For example, if you block or otherwise reject cookies you will not be able to add items to your Shopping Basket, proceed to Checkout, or use any of our products and services that require you to Sign in i.e. to track your Representative Loyalty points. If you leave cookies turned on, remember to sign off when you finish using a shared computer.
You can find more information about this topic at www.ico.org.uk/for-the-public/online/cookies/
As is true of most web sites, we and our third-party tracking-utility partner gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyse trends, to administer the Website, to track users’ movements around the Website and to gather demographic information about our user base as a whole.
We may allow third party organisations to set cookies using this website in order to deliver services.
Social Media Features and Widgets
Our Website includes Social Media Features, such as the Facebook Like button and Widgets, such as the Share this button or interactive mini-programs that run on our Website. These Features may collect your IP address, which page you are visiting on our Website, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Website.
Your interactions with these Features are governed by the privacy policy of the company providing it.
Email Cookies
We send emails using MailChipms, which also has tracking technology. We use these to understand how well our emails are performing and what links are clicked on by our readers. We then use this information to ensure we send you emails that are relevant and informative to you.
If you have any queries, please contact us at customerservices@medna.co.uk or write to us to 20-22 Wenlock Road, London, EC1 4GU, UK. Alternatively, please click here to Contact Us via the website.
